Reaching to information technologies is so wide that, it started to change our traditional behaviour styles. This behaviour styles changed from procurement to implementation, and from usage to wipeout.This is either good or bad, it is open to question; but it is very clear that it creates new business areas and increases the personal skills with expenditure, and it makes possible to have the technology with more optimum conditions.
Retail sales of the technology products made us to recognize new different suppliers. Variety of marketing and penetration made easier of our use of resources.
The muchness of increased competition and variety resulted very low margins for product supplies and retailers. And if we add the economical crisis condition that we are in on this, then technology retailers’ businesses are even harder. On the other hand, with the different marketing funds of the vendors, the advertisements, distributions and supports are also getting worse within these low profit margins.
It is not easy to keep the market position and increase their markets for the Global brands with the today’s conditions. In order to realize this, first of all large amount of money should be spend and there should have a power to wait for the return of this investment. On the other hand, local brands are weaker than the global brands, and this is also hard them as well within these conditions.
When we have a look to advertisements in media, we see a different view in the product support and product quality. If we consider single digit profitability is dominant in the market, providing the base subject topics that I mentioned above, covering high advertisement costs and doing fast product sales circulation is almost impossible in this crisis environment.
Then, how can local companies do advertisements on televisions and in newspapers, and stand especially in these hard times? I couldn’t find an answer for this question. At the moment, sales are focusing on stocks, companies are trying to stand without doing any personnell layoffs, and postpone their losses to the next future days in order to survive. If this crisis environment does not turn into normal soonish, we will start to see the companies who are closing down or losing their brands.
On the other hand, if there will be any company who pass this period successfully, then we should congratulate them. But, they should share their success formula with everyone and this formula should be ethical.
Mehmet Bilginsoy – March 09
Retail sales of the technology products made us to recognize new different suppliers. Variety of marketing and penetration made easier of our use of resources.
The muchness of increased competition and variety resulted very low margins for product supplies and retailers. And if we add the economical crisis condition that we are in on this, then technology retailers’ businesses are even harder. On the other hand, with the different marketing funds of the vendors, the advertisements, distributions and supports are also getting worse within these low profit margins.
It is not easy to keep the market position and increase their markets for the Global brands with the today’s conditions. In order to realize this, first of all large amount of money should be spend and there should have a power to wait for the return of this investment. On the other hand, local brands are weaker than the global brands, and this is also hard them as well within these conditions.
When we have a look to advertisements in media, we see a different view in the product support and product quality. If we consider single digit profitability is dominant in the market, providing the base subject topics that I mentioned above, covering high advertisement costs and doing fast product sales circulation is almost impossible in this crisis environment.
Then, how can local companies do advertisements on televisions and in newspapers, and stand especially in these hard times? I couldn’t find an answer for this question. At the moment, sales are focusing on stocks, companies are trying to stand without doing any personnell layoffs, and postpone their losses to the next future days in order to survive. If this crisis environment does not turn into normal soonish, we will start to see the companies who are closing down or losing their brands.
On the other hand, if there will be any company who pass this period successfully, then we should congratulate them. But, they should share their success formula with everyone and this formula should be ethical.
Mehmet Bilginsoy – March 09
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