We can see the advertising, as a unique business sector that has an open future in business world and provides resources to different business channels by its continuous development. Advertising is pushing the limits of creativiy from needs to defining, from defining to presenting, from presenting to production, from production to sales and to publishing.
Everything can be adverted. Even yourself. Just define your purpose and target audience, then remainings will follow.
In advertising sector, usage of high creativity, provides advantages for the people who uses, and gives a step-ahead competitive strength.
Old advertising acumen evolved with the advanced technologies; over expectedly usage of different methods. The changes that have been done in the revenue models, published campaigns which are completed rapidly, and usage in different geographies by localizing and boozing target audience with factors, now becomes more possible and easier.
The companies that sees the advertisements as expenses, have been changed their visions and directions to different implementations by the results of successfull campaigns.
Today Google, has been taken the advertising as a base and became the number one company in the world. Providing, getting, managing the adverts and building the whole infrastructure to satisfy the business, are the results of the creative approaches of Google.
Now, an orientation is started from traditional advertising to the advertising on internet. Advert spendings are increasing on internet. This trend will increase morely in the following days. Companies will need to form new departments in their organizations according to this increasing trend and new working model. The need for “Online Marketing and Advertising” departments, will provide different trainings and orientation to new generations.
Is advertising on internet enough? Unfortunately, no. There are many things to do and to create. There are needs for the the new methods and systems, to develop difference and awareness, to simplify the campaigns, to plan the variable medias from a single point on the desired time and to the desired person or communities.
Composing of creative ideas can only be possible with the variety of alternatives. Technological infrastructure and utilities are in our hands; only ideas and planning are the reaminings to work as one. It is possible to do successfull campaigns with simple resources. Think about the usage of the combination of these resources and infrastructure, then it will be possible to get perfect results.
Today, media companies are earning their main revenues from adverts. Why don’t you earn your money in this manner ?
It is easy to realize with a test drive. You can easily and fastly do this test drive with Google’s tools. Now, create a Blog of yours. Get adverts to your site, and start to publish your adverts on internet. You will find unbelievably easy and enjoyable.
In the near future, adverts will be used widely for personal, besides institutional usage.
Moreover, all of us will present ourselves with advertising.
I started, and I am waiting for you.
See you soon.
Mehmet Bilginsoy – February 2008
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